Rankmill is a great service which would be popular with young social media users. The kind of people who like to use Facebook applications to share their thoughts with the world.
A typical user might have a relatively short attention span, so it needs to be clear that it’s really quick and simple to use Rankmill.
Here is the Rankmill home page before we started working on it
Bearing in mind the target market, and the goal of getting a visitor to create their own Top List, let’s see if there are any areas where visitors might be prevented from reaching their goal.
The page is very dull and grey, it doesn’t seem like it would be fun to use.The term “Create a Top” is probably meaningless to a first time visitor.The “Create a Top” link at top right is part of the main tabbed navigation, which doesn’t really make sense, and it doesn’t stand out.The “Create your own Top” blue box isn’t very appealing or user friendly.The list of Tops is very cluttered and doesn’t make you want to browse them.Aside from the word ‘share’, there is no mention of the ability to share your Top Lists on Facebook etc.In short, it’s not clear what you can do here, or why you would want to do it. If we can make the benefits of speed, simplicity and sharing more obvious, then we should be able to get more people interacting with the site and creating Top Lists of their own.
Here’s an example of a Top List embedded on a website. It would be good to show this on the home page so you can see how it works.
For our purposes, we chose to do a split test (or A/B test). This is a good test to use when you have an overall redesigned page, rather than just testing several different combinations of text changes.
Here is the redesigned home page
What we changed:
Less grey, more colour, the page is brighter and more appealing.Changed ‘Create a Top’ to ‘Create a Top List’ throughout for clarity.Made the tabbed navigation neater, and removed ‘Create a Top’ from the main nav, making it into a button instead.Moved the ‘Create a Top’ box to the main column and made it the main feature of the page. It is now a three step process that lets you create a Top List right from the home page.The benefits are clear – ‘Share them on Your Own Pages’, ‘Create in seconds’, and the social media icons make it clear what you can do here.The list of Top Lists is much clearer, with more white space and less text.We expect that the changes we have made will increase the number of visitors who go on to create their own Top Lists. We will look at the test results over the coming weeks to see if our prediction is correct, and use these results to formulate possible follow-on tests to further increase conversion rate.
Results of the test will be posted here once we can see a clear winner.
In the meantime, check out Rankmill.com, and start sharing your own Top Lists.
View the original article here
Thursday, November 4, 2010
Case Study: Increasing conversion rate using Google Website Optimizer | Everything Web Design
SEO Traffic Spider | What is SEO | Numa Design
SEO Traffic Spider | What is SEO
Search engine optimization is the activity of improving the volume and quality of real time traffic to web pages or whole sites from search engines through natural search results for targeted keywords. Most often a website that gets a higher position or ranking in the search results is the one which the searchers will visit more frequently. Therefore, it is important that a site is optimized to get real time traffic the right way to make it more search-engine friendly and get a higher rank in the search results.
Though SEO helps in boosting real time traffic to a website, it should not be considered as the marketing of the site. It may be easy for one to pay and appear in the paid search results for a set of keywords, however, the concept behind the SEO technique is to get the topmost ranking without paying since your site is relevant to the search query entered by the user.
The amount of time that can be spent on optimizing a website to get real time traffic can range from a few minutes to a long term activity. If your product or service is such that the keywords used are uncommon, then some general SEO would be sufficient to get a top rating. However, if your product or service industry is competitive or is in a saturated market, then it is important to dedicate considerable amount of time and effort for SEO. Even if one decides on simple SEO solutions, it is necessary to understand how search engine algorithms work and which items are crucial in SEO to get real time traffic.
The marketing approach that SEO adopts for increasing a site’s relevance is consideration of how search engines work and what searches are performed by users. The SEO process attempts to concentrate its efforts on a site’s coding, presentation, structuring, and also resolving issues that prevent search engine indexing program from spidering a website entirely.
Additionally, SEO efforts also include inserting unique content to web pages to make it more attractive to users and also to ensure that the search engine robots can easily index the content. Optimizing a site to get real time traffic can either be done by in house personnel or outsourced to professional optimizers who carry out SEO projects as a stand-alone service, like us – SEO Traffic Spider.
SEO tactics can be varied to achieve top ranking in search results. These fall into three categories (White-Hat SEO, Grey-Hat SEO, and Black-Hat SEO) depending on legitimacy and ethics.
White Hat SEO uses strategies which are considered ethically correct and legitimate by SEO’s as well as search engines while spidering a site. It would be best to use this tactic as a means of achieving top ranking in the search results for real time traffic. These tactics will not lead to penalties which are generally imposed when Black Hat SEO is used and even though it may take some amount of time to reap the rewards of this process, it will surely bring in promising results in terms of high rakings.
Grey Hat SEO uses tactics which may be considered legitimate if they are used correctly. However, these have been subjected to misuse by unethical SEO’s and webmasters. It is possible that your website will not get penalized or banned for using this strategy and it may be necessary to use this process at times, however, webmasters are careful in the use of these tactics. This is because search engines may penalize tactics that are subjected to abuse even though they are used in legitimate forms.
Black Hat SEO employs techniques that are considered illegitimate and ethically incorrect and which have been or will surely be penalized and cause your website to be banned by search engines. Since Black Hat SEO is subject to abuse widely because it tends to harm search engine user experience, it is highly recommended to avoid using it as a means of attaining high ranking.
SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
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Giveaway: iPhone Stickers
Aug 26
Tagged in: freebies Comments:Add
Giveaway: iPhone Stickers
First, I would like to thank everybody for reading Web Designer Wall and following me (@nickla) on Twitter. Today, I have iPhone stickers to give out to my followers only. I will be giving out 20 iPhone stickers (sponsored by Sticker Mule) with my illustration printed on it . All you have to do is tweet a message to me. For example: "@nickla, I like the Koi or Peacock or Phoenix sticker. #wdw_stickers". Winners will be selected randomly on Aug 27, 2010 and contacted by Twitter’s Direct Message.
About The Stickers
The stickers are printed and sponsored by Sticker Mule. They are for iPhone 3G / 3Gs.
Due to the limit quantity, please let me know your first and second choice. If your first choice runs out, I will give you the second choice. Below are the stickers.
How to get a free iPhone sticker?
- This giveaway is for my Twitter followers only.
- Tweet the following message:
@nickla - I like the [first choice sticker] or [second choice] or [third choice]. #wdw_stickers- 20 winners will be picked randomly on Aug 27, 2010 and contacted by Twitter’s Direct Message. If I can not send direct message to you, the next person will repace you.
Flashloaded Component Giveaways 960 Grid System is Getting Old
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99 Premier pixels http://www.premierpixels.com/
November 3rd, 2010 at 3:27 amGREAT! Its really very good.I like it..
98 怎样减肥 http://www.shoutuila.com/
October 31st, 2010 at 10:15 pmThe 3D Effects look awesome!!!
97 malaysia web design http://www.pixalwebdesign.com/
October 31st, 2010 at 2:36 amnice work man…thanks for sharing…..
96 Tech2connect http://tech2connect.com
October 30th, 2010 at 4:02 amnice sticker its looking awesome
thanks95 宝宝早教 http://www.lvyoucu.com/
October 28th, 2010 at 8:26 pmSorry I missed the deadline
94 意美 http://www.ymclean.net/
October 28th, 2010 at 8:26 pmWOW! These are truly amazing designs. If I may ask what app did you design these in? Photoshop or Fireworks?
93 ิBistro http://ibistro.phuketinnova.com
October 27th, 2010 at 2:29 amVery cool………
92 Icci http://www.apples2apples.us.com
October 22nd, 2010 at 9:34 amSuper cool stickers! Very catchy to the eye.
91 Bohyme Hair http://cheapbohymehair.com/
October 19th, 2010 at 6:44 amElegant stickers.. Love em!
90 Julie http://arttoon.wordpress.com
October 13th, 2010 at 8:09 pmwonderful design! So sad to miss this opportunity. Are you thinking to sell these designs printed on other supports?
By the way, thanks for all the CSS3 tips!
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Internet And Web Design Development | Laughingbird Software's blog
web design is generally becoming a bit critical these days seeing that more and more people becoming conscious about web as an increasing number of people are actually turning towards exploiting online for business opportunities. Thousands and thousands are making their presence felt as on line is given them a universal platform and it has actually also turn out to be a good medium of communication not to mention affordable mode of transacting business on the web design development net.
So for online visitors the first feeling will naturally have its influence as doing business or not doing will be decided by the extent to which the website layout has actually charmed the online audience. There are actually thousands of internet sites in the worldwide web and additionally quite a few are logically getting added to the domain as each second passes.
Among the scores of websites barely few manage to win the confidence of the online audience because they offer good user experience and above all the visitors visiting the site gets a feeling that they generally got what they were looking from the site. When this type of feeling is generally generated in the minds of the online audience then it needs to be understood that the purpose for which web design development is commonly designed is fulfilled.
Commonly the audience visiting the online with few expectations in their mind and when the audience get what they are naturally waiting for they return back to the same site. Usually online audience expects a good website design layout, this is generally quite important because this usually determines the interest of the site audience in the site.
Website visitors these days actually have become more aware regarding their requirements and are as such well educated about websites that exactly cater to their kinds of needs.
Its normally not a surprise that these days website audience need just a couple of seconds usually to decide stay on that website or not. so obviously the focus is usually on giving the web design development the look and feel that is according the expectation of the intended audience
Kriss Web is a learned web design development Web design development professional,designs eye-catching websitedesigns, visit www.thewebdesigndevelopment.com
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